About Us

Brufords has been established in Exeter for over 100 years and is a highly respected independent retail jewellery business. We maintain a reputation for high quality jewellery, silverware, watches and, above all, a level of service no longer found in most high street shops. Whether our customers are looking to purchase a magnificent diamond ring or simply require a watch strap we aim to make their visit an enjoyable and stress free experience.

As an independent jeweller we are able to select our own suppliers and make every decision as to the items we stock. This gives us great freedom to purchase high quality pieces for their own merits and to negotiate favourable terms. We are not dictated to by a distant head office and each member of our staff is encouraged to join in the buying process, bringing a diverse and interesting selection of products. This involvement by the whole team creates an interest that is reflected in their enthusiasm to help you choose from our exciting ranges.

A wealth of knowledge amongst the staff also means we are able to give advice on matters including the repair, restoration and care of your jewellery and silver. As a traditional jeweller we are able to carry out a varied range of other services including watch repairs, engraving and valuations.